![]() It’s the end of the calendar year and they want to make their numbers. Smart companies should reward existing customers with the better deal. To exclude those like me who already pay money to your company is to annoy us. But customers like me hate offers that apply to new customers only for the companies we already do business with. Mobile phone companies are notorious at doing this. In their quest to grow revenue at any cost, many lazy marketers dream up offers to entice new users but exclude current users. Don’t exclude your existing customers in your offers I’d like to give them the benefit of the doubt here and assume that might be the case.īut it also might mean that Hightail is playing the game so many companies play: Treating existing customers like second-class citizens. Perhaps there is an error in the Hightail systems. However when I logged into my Hightail account to complete the transaction, I got a nasty error message: “Your account does not meet the pre-requisites for using this Sku code.” The offer sounded good, so I clicked the “Get the deal” button. Hightail subscription plans have confusing names: Hightail Professional is an upgrade to the Hightail Pro service I am using now. The offer promised if I “Upgrade to Hightail Professional” today, I’d get 50% off the annual subscription price. This morning I received an email offer to the address I use to subscribe to Hightail with the subject line “Complete your list with our great discount.” I’ve been a loyal customer since January 2009, paying over $100 a year for my premium services. I’m a “Pro” user of the Hightail (formerly YouSendIt) file sharing and storage service. ![]()
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